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  • PCA Extends Ad Program to State and Local Officials

    Posted On: April 09, 2013

    GoverningBeginning in April 2013, PCA is running its national paving advertising campaign in Governing magazine.

    The monthly publication reaches more than 80,000 state, county, and municipal government officials. The circulation by level of government consists of 38 percent city/town, 33 percent state, and 22 percent county.

    The move reflects PCA’s ...

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    Category: Marketing and Promotion

  • Campaign Focuses on HUB Results

    Posted On: September 12, 2012

    Broke Ad

    PCA’ s current advertising campaign for concrete paving focuses on the work of the MIT Concrete Sustainability Hub on life-cycle cost analysis (LCCA).

    Appearing in construction trade magazines, the ads are a continuation of the ongoing campaign and Think Harder imaging/branding initiative with attention-getting layouts and an aggressive presentation of the ...

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    Category: Marketing and Promotion

  • “Crude” Ad Targets Asphalt Escalators

    Posted On: August 21, 2012

    Crude AdThe latest ad in PCA’s paving campaign calls for an end to the outdated practice of subsidizing the asphalt industry with asphalt escalators clauses—the price adjustments or indexes that protect asphalt from volatile oil prices.

    The new ad is a continuation of the ongoing campaign (“Perpetual” and “Broke”) with one-word ...

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    Category: Marketing and Promotion

  • 'Slick’ Ad Highlights ODOT’s Unfair Bidding Policy

    Posted On: July 10, 2012

    Ohio Billboard“Hey Asphalt! Your slick deals cost Ohio taxpayers millions”

    That’s the text of a billboard campaign launched today by PCA Great Lakes Region in Columbus, Ohio, to urge the state DOT to end the practice of using asphalt escalators.

    According to a Federal Highway Administration (FHWA) 2011 report, Ohio paid ...

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    Category: Marketing and Promotion

  • Public Works Survey Reports Concrete as "Preferred Material"

    Posted On: June 19, 2012

     Public Works magazine highlighted the “battle royale” between concrete and asphalt roads in the April 2012 issue.

     

    In the editorial “Construction season’s Battle Royale,” editor Stephanie Johnston featured results from a February 29, 2012, survey of a Public Works e-newsletter, that showed 52 percent of respondents preferred concrete ...

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    Category: Marketing and Promotion

  • Checking the Math on Asphalt

    Posted On: March 08, 2012

    Asphalt dollarIt doesn't take a team of renowned economists at the Massachusetts Institute of Technology to figure out that asphalt costs have soared while concrete prices have remained stable.

    Anyone who buys gas knows that the cost for petroleum-based products has soared along with crude oil prices.

    But it makes a nice proof point for ...

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    Category: Marketing and Promotion

  • "Hey Asphalt" Ad Campaign Is Honored by CWA

    Posted On: October 06, 2011

    The Construction Writers' Association (CWA) has recognized PCA’s national and regional advertising campaigns, “Hey Asphalt,” as the overall winner of the 2011 CWA Marketing Communications Awards. The campaigns were praised by judges for going “beyond technical proficiency to create something attractive, memorable, and effective.”  The award will be presented at ...

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    Category: Marketing and Promotion

  • PCA To Host Paving Summit On Promotion & Advocacy

    Posted On: June 28, 2011

    PCA will host an industry-wide paving summit meeting on July 21 to review current efforts in promotion and advocacy and explore next steps. Called “Market Size to Market Share: Thinking Harder About Concrete Pavement Advocacy,” the one-day session will address the following issues and topics:

    • Results from the MIT Sustainability ...

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    Category: Marketing and Promotion

  • Detour Ahead: Check Out The Latest Ads

    Posted On: June 27, 2011

    Have you seen the latest ads under the headline “Detour Ahead?” Check them out. They refer to the white paper we write about last week and use a great visual image and no-nonsense language to bring home the point that investing in highways needs to be a long-term investment with ...

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    Category: Marketing and Promotion

  • PCA Releases "State of the Industry" Publication

    Posted On: June 10, 2011

    PCA has released its first State of the Industry report. The goal of this 28-page publication is to showcase industry trends and challenges in language and format accessible to most audiences. It can serve as an introduction to the cement and concrete industries, or as a communications tool for business ...

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    Category: Marketing and Promotion

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