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  • “Crude” Ad Targets Asphalt Escalators

    Crude AdThe latest ad in PCA’s paving campaign calls for an end to the outdated practice of subsidizing the asphalt industry with asphalt escalators clauses—the price adjustments or indexes that protect asphalt from volatile oil prices.

    The new ad is a continuation of the ongoing campaign (“Perpetual” and “Broke”) with one-word ...

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  • Some straight talk about portland cement

     "A lot of people say, 'Oh, we shouldn't use concrete. We should be using something else.' This is a totally meaningless comment, because it is just not physically possible to produce any other material in such large quantities. That's because of the distribution of resources on Earth. This to me ...

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  • 2012 Cement Consumption Expected to Exceed Earlier Expectations

     

    With the first half of 2012 experiencing favorable weather conditions, gains in residential and nonresidential construction activity and robust gains in cement intensities, the new forecast from the Portland Cement Association (PCA) nearly doubles the expected increase in cement consumption for the year.  However, it does caution that Congressional ...

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