We’ve seen how powerful billboard ads can be in Minnesota with PCA’s HEY ASPHALT campaign. Now, in Indiana, the Laborers’ International Union of North America is turning to billboards as part of a campaign to bolster support for a comprehensive highway construction program.
The first billboards, as well as other advertising, will call attention to the condition of Indiana’s bridges, according to David Frye, field representative for the union in Indiana, as quoted in The Times of Northwest Indiana.
"Today in Indiana, one in four construction workers are out of work, while one in four bridges are in need of repair. All that's missing is the commitment to invest in building our country and our state," Frye said.
The union claims that Indiana has 4,111 bridges that are either structurally deficient or functionally obsolete. The campaign, called Build Indiana 2010, is designed to convince state residents to contact their senators to support the highway bill.
"Instead of building tomorrow's economy, far too many construction workers are languishing in today's unemployment lines," said Stephen E. Sandherr, CEO of the Associated General Contractors of America. "It's hard to understand how Washington can fail to act on long-overdue measures needed to keep our economy globally competitive, like the highway and transit bill, when one in five construction workers is unemployed."
The union plans similar awareness campaigns in Colorado, Connecticut, Maryland, Kentucky and Ohio.